In recent years, more businesses have been turning to large format printing as a means to enhance the execution and impact of their advertising and marketing strategies. The large format printing process was once deemed as impossible to avail of on-demand but has now become a service that millions of businesses around the world can receive in three days or less.
With various benefits such as bringing graphics to life with further detail and ease of standing out from the rest of the competition, it should come as no surprise that large format printing has become a hit.
To better understand whether or not your business can profit immensely off of opting for large format printing, here are a few things that you should know about the service:
1. How does the large format printing process work?
Generally, large format printing works in a similar way compared to digital printing, essentially allowing it to become an ideal process for creating full-colour items. First off, the standard large format printing process begins with a press that lays down tone through a set of large nozzles to create a foundation for the entire product itself. Afterwards, different pigments of ink are applied to the foundation.
2. What printers are used for creating large format prints?
Typically, the large format printing process is carried out with the help of roll-to-roll printers, flatbed printers, or in some cases, both. When it comes to using a flatbed printer, the substrate is placed on the bed itself to run a base material through the printer itself, making it a better option for thicker or non-traditional substrates.
On the other hand, roll-to-roll printers are used during the creation of canvases, banners, or printed parts of flexible materials, often taking place in the shape of a roll itself. The rolls of a roll-to-roll printer are loaded on one side, carried through the printer, and re-rolled on another uptake roller. Roll-to-roll printers are best suited for streamlining continuous printing processes for flexible materials for enhanced efficiency.
3. How are files supposed to be prepared for creating the best large-format print possible?
One of the most important tips to keep in mind when going for large-format prints is that your files should be prepared as carefully as possible to prevent lapses in quality. For instance, when it comes to designing the files to be printed themselves, keep them within the range of 61” or less to avoid having anything cut off or squeezed to print properly. In regards to file technicalities, use 300 PPI to attain a high-quality print and save your files in a standard CMYK breakdown to keep the colour intact.
Large format printing, when used effectively, can help with enhancing the overall quality of your print materials and the various advertising and marketing-related results that you get from them. Whether it’s your first time getting a large format print or not, it is still vital to understand the process as a whole to ensure that you make the right decision every time you opt for it.
Understanding the whole process of large format printing can be difficult for some, get in touch with Print Pal London to see how we can help. We are a large format printing service in London!
