With today’s digital age, marketers strive to think of new digital marketing strategies to attract more people into purchasing their products. With the help of digital ads, marketers can be creative with it because of its versatile nature. They’re cheap to make and can reach customers around the world.
Printing ads, on the other hand, are limited in terms of versatility—no video content, sound, and more. They also require more money, as thousands have to be printed and distributed. Because of this, traditional print ads may not be exciting and attractive to marketers, and the same is true for their audience. However, this is actually far from the truth! When appropriately used, print ads can be just as effective at marketing to customers. In fact, printed ads can actually be better at engaging your customers than their digital counterparts!
If you’re planning to print out your ads, here’s how you can make them convert potential customers into buyers:
1. Research Your Target Audience
As previously mentioned, printed advertisements aren’t cheap. To make sure you don’t waste time and money advertising to a group of people who couldn’t care less about your business, do some research beforehand. Gather all relevant data on your target audiences, such as their demographics—age, income, education, and others alike.
During your research phase, figure out their needs—a solution to a problem, what they want to achieve, and more. With this information, you can create and highlight how exactly your products will benefit them.
2. Create an Attractive Headline
The headline’s role is to deliver the entire ad’s message quickly and attractively. If you get the headline right, your customers won’t have a problem reading the rest of your ad.
When creating a headline, make sure that it is as short. This allows customers to have a quick read to learn the content of the ad. The headline should also highlight how your products can benefit them. Finally, it should be engaging that it can easily grab the interest of your audience and motivates them to take action.
3. Make Content Easy to Read
Most people won’t sit down and read your ad word for word. In most cases, they’ll just skim through it. If they are interested in reading your print ad, don’t ruin it for them by including text that’s too small to read. Don’t pack the piece of paper full of text either, as that’ll overwhelm the reader and discourage any further reading.
With that in mind, if your product does have many features or information that you want to highlight, make them short, concise, and arrange them in bullet points. That way, even when a customer skims through your print, those points will be easily noticed. Keeping everything concise makes the entire ad look visually appealing—uncluttered and neat. This further enhances your print ad’s appeal to your audience.
Do not waste time talking about “we did this,” and “we did that.” Customers don’t care how you came up with the product. All they want to know is how it’ll benefit them.
Print ads, when used properly, can be as effective or even more than digital ads. By following the tips we’ve given and employing your creativity, you can create ads that will turn heads and convert them into buyers in no time at all!
If you are looking for a printing service in London to help you print effective and attractive print ads, get in touch with us today! We’re happy to help.
