While some may see stickers as a thing that only kids and teens put on their favourite gadgets, they’re a great way to advertise. Many companies are already utilizing stickers, including them in products that people purchase. For example, Apple includes apple stickers in their products, and so does Razer.
Just imagine these young people attaching your stickers on their phone cases and laptops. You’re getting free advertisement when they whip out their gadgets to use, especially in public places.
Are you interested in creating stickers for yourself for different purposes, such as advertising your business? These four tips will help you:
1. Keep It Simple
If you’re trying to get your stickers to tell everyone everything about your brand, stop right there. There are other better ways you can do that. For example, you use pamphlets or even pop-up banners. Stickers are seen for a split second, and you shouldn’t be stuffing in different messages into it. Otherwise, no one’s going to gain anything from seeing the sticker.
Keep your idea as simple as possible. If you’re having trouble doing so, look at examples of other popular brands’ stickers.
2. Less Is More
On the topic of keeping it simple, make sure that your sticker’s design isn’t too much either. You might think that the more designs a sticker has, the more it will stand out from the crowd, but it isn’t true. Simple stickers pop-out much more than detailed stickers. Detailed stickers will look like a mess of colours when someone looks at it for a split second and looks away.
3. Get Creative with Shape
Square, circles, rectangles, triangles—the shape is all up to you. If you want to know which ones are most common, it is the circular and rectangular shapes. Of course, you can still stick to traditional shapes, but if you want to make your sticker more eye-catchy, opt for other shapes. This is especially useful if your sticker isn’t particularly bright or colourful. The irregular shape will help it stand out even more.
4. Match Color with Brand
While you can be pumping stickers of all sorts, you need to remember what the purpose of these stickers is. If you’re making some to give your children to play around with, you don’t have to worry about anything. However, if you’re using it for purposes like advertisements, you’ll need to make sure everything points at your brand.
To do that, pay attention to the colour. If your sticker doesn’t have any text on it, be sure that its colour and shape reflects that of your brand. Remember, what you’re trying to achieve here is that the stickers reflect your brand’s identity and colour, and are attractive to your audience.
Last Thoughts
Stickers are an incredibly cheap, yet highly effective way to spread awareness about your brand. That’s only possible if you implement stickers correctly. Keep the tips we have shared with you in mind, and you’ll be enjoying free advertisements as your customers put your stickers on their belongings, freely showcasing your brand to other new potential clients.
If you are looking to print out custom stickers for your brand, get in touch with us today! We are a printing service in London happy to help.
