Admittedly, banner printing has stayed as complicated as it was the first day it was introduced. It’s still easy to mix up your materials, prints can be messed up no matter how hard you try, and planning properly seems like the only solution to success. As difficult as the art and science of banner printing may be, however, producing the right prints doesn’t have to mean going through difficulties before you get the desired semblance.
You see, banner printing is so much more than choosing the right medium, endlessly putting preparations together, or building a long-winding plan. In fact, the only way to make banner printing much easier to do is by refining your techniques.
As opposed to other types of marketing materials, banners require a bit more finesse, craftsmanship, and attention to detail, but the quality of work that comes after your hardship will be worth it. Generally speaking, banner printing comes with a wider set of considerations that other marketing materials don’t have. Fortunately, putting an impeccably-printed banner together can be done with ease as long as you refine your techniques, stay aware of key details, and apply all the right tips.
To ensure that your next banner printing experience ends up with the right results, let’s go over every aspect of the process and a few techniques for better efficiency and higher quality:
Your materials and ink
The ink and materials that go into printing your banner must be planned accordingly and chosen with the right considerations in mind. A banner will only be printed accordingly and become as durable as you’d like it to be if you have the right materials to bring everything together.
If you’re looking to get high-quality results with your banners, consider choosing a 13-ounce matte white vinyl for general purposes or a 9-ounce mesh vinyl for windy applications. On the other hand, the best type of ink to use for your banner printing process to create high-quality work is 3M’s line of solvent-based UV-cured inks as they are highly fade-resistant throughout years of use, all while still being easy on the wallet.
The finishing or handing process
For this part of the banner printing process, it is important to consider to what extent the final product will be used. As a rule of thumb, however, you should either go for a hem and grommet finish or a pole pocket finish. Pole pocket finishes are best for classier looks and street-side applications, while hem and grommets are better for all-around purposes that call for the use of a banner—no more and no less.
Check your proof
Checking your proof is one of the most important components of any banner printing technique as it acts as a quality check before you get the final product. Double, triple, or even quadruple-checking your banner’s proof is an effective way to ensure that you can avoid any mistakes in imagery, text, or colours before you run it through the printer and hang it up for everyone to see.
Final words
Getting all the bits, pieces, and techniques of banner printing right are one of the most effective ways to ensure that every copy that you print out will end up looking the way you’d want it to. If you’re looking to improve your banner technique with a few tweaks in a short time, take this guide into consideration and apply it right away!
If you’re looking for banner printers in London, get in touch with us to see how we can help.
