The best way to ensure any business’s success is to reach out to consumers directly and effectively. Social media, email marketing, and designing compelling brochures are different ways to boost your brand.
Brochures are informative print advertising documents that can introduce a business, organisation, products or services and inform the public of the benefits. Businessowners may distribute them personally or in brochure racks in high-traffic locations.
If you design brochures correctly, you can lure in more sales and inquiries.
However, designing a brochure is daunting, especially since you must consider many factors. You’ll waste time, money, and effort if it’s not done correctly.
Here are seven brochure design mistakes to avoid.
1. No Coherent Flow
When designing a brochure, one of the most costly mistakes you can make is to have no coherent flow. Without a clear and logical flow throughout your brochure, readers can’t follow and understand your message.
Setting a clear and realistic goal is crucial if you want your brochure to succeed. Every element in the booklet must have a place and a purpose for their placement. Think that it’s a sequence of events, where each step leads to the next and eventually to the goal. Otherwise, you must rethink your idea or scrap it.
To avoid a disorganised pamphlet, it would help if you create an outline to organise your ideas. That way, you can plot your thoughts easier.
2. Disorganised Aesthetics
The best way to drive away potential customers is to hand out a confusing and unappealing pamphlet. Imagine walking around a major city with businesses thrusting visually harsh and unorganised flyers—they’re easy to ignore.
Aesthetic clutter is any element that doesn’t serve a purpose or contribute to your brochure’s design. However, if you keep clean and simple designs, your brochure will have a higher chance of succeeding.
3. Wrong Photo Use
Everything should have a place and purpose for being in that place, especially photos. While pictures can paint a thousand words, you must remember to use the right ones to augment your message.
At the same time, low-quality resolution photos are a clear red flag your brochure won’t be as effective.
Consider minimising the use of images. Use the minimalistic option of using well-designed and placed text instead. And if you’ll use pictures, using high-quality photographs or paying for professional ones can boost your brand’s credibility and brochure effectiveness.
4. Mismatching Designs
When designing brochures for your business, it’s clear that you already have a target audience. And you must also apply the same target audience when picking the right graphic design, an aspect to consider carefully before finalising the print. You must also thoughtfully consider aspects such as abstract, product design, typeface, and font style.
5. No Call To Action
Several businesses make the expensive mistake of not including a call to action in their brochure design.
Like other effective marketing strategies, a call to action instructs the audience to take immediate action, usually using imperative verbs such as “Contact us now” or “Visit our website.” Without a CTA, your target audience won’t have explicit instructions on what to do next.
Start seeing better results and generate more leads by adding a specific, direct, and easy-to-follow call to action on your print materials.
6. Poor Spelling and Grammar
Successful businesses know that creating excellent and remarkable first impressions is crucial to a company’s success. However, the quickest way to kill your brochure’s design is to have poor spelling and grammar.
Sometimes, even the most minor mistake can also leave a poor impression. Carefully proofread your brochure before sending it to the printer to avoid the costly expenses of reprinting them.
7. Not Letting the Professionals Handle It
Ultimately, the mistakes above want to highlight this crucial mistake. While you might think attempting to design a brochure yourself can save you money, it can do more harm than good.
Creating a tailored, compelling, and visually pleasing brochure requires solid design and aesthetics knowledge. Letting a professional designer handle your brochure guarantees that your print marketing strategy is focused and effective.
Designed For Success
Thanks to their easy distribution, brochures are a great way to boost your brand. However, designing one can be daunting. You’ll waste valuable time, money, and effort if you don’t do it correctly.
Do you need help with your brochure printing? We have you covered! PrintPal London offers reliable and quality printing solutions. Get in touch today!
