Banner Printing UK and Design Processes; Top Tips

Banner printing is something which you'll frequently require if you're advertising on a large scale or are perhaps attending a trade show or event. If you visit any company exhibition you'll see that banners appear in a variety of sizes and formats with the ultimate aim to raise awareness of products or printing services and entice prospective customers to visit a stand to know more about the company. Furthermore, banners are among the most versatile advertising tools available since they're incredibly economical and work well wherever they may be placed. Whether you've got a layout in your mind or you need something developing from scratch, there are a lot of top tips you can follow to make sure that your banner ad is successful and serves the function it was designed for. You have to contain a strong call to action to encourage prospective customers to contact your company.

Just like with any advertising or promotional materials, your banner is a reflection of your company so it must be of the highest quality. It is a good idea to choose a skilled printing company to look after the banner creation, including design if possible. If you're using your banner at a trade show or event, always be sure that it coordinates with your existing branding and the complete layout of your display stand. Maintain consistency too with your existing company colours and fonts that will convey professionalism to your prospective customers. Most of all, before you commit to an order for large format printing for a banner, make certain it's the right size and format for the event or place where it will be exhibited. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and are you going to require any particular banner holders to show your banner ad? All of these are significant considerations to make.

Much like any sort of advertising signage the larger the banner the better the effect; but as long as the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a variety of standard sizes that will accommodate various spaces if you are attending an event or whether the banner is for general outdoor display. Among the most frequent mistakes many companies make when printing their banner is making the layout over complicated. Think carefully about the content, layout and key messages you wish to communicate to your target customers. Keep the layout as clean and straightforward as possible. If you're uncertain of how you can accomplish this, our expert team of design specialists are going to be able to make some suggestions and supply some thoughts for large printing projects that is frequently needed for banner printing.

Successful Banner and Poster Printing UK

    In terms of the layout of the banner follow these simple measures;

  • Include a bold headline which piques the interest of prospective customers but keep it brief and to the point
  • Simply use clear, sharp photography or corporate pictures
  • Add impact with concise, nicely written copy
  • Add a strong and convincing call to action accompanied with your logo and business tag line
  • Ensure that the fonts are ideal for printing on a banner, keep them bold and simple to read

Font sizes are critical in your banner ad and a specialist printing company such as ours will possess the knowledge to guide on which fonts and typeface sizes will work nicely in your banner. Much like projects for poster printing UK, be sure that the writing is just not squashed together; make a definite space between each line of text to enhance readability. Always use fonts for example Ariel rather than Times New Roman which is almost impossible to read particularly from any distance.

As with the fonts, colours are equally very important to the layout of your banner. Colour choices can carry particular moods so be certain you choose your colours carefully. Specific colours will denote particular emotions; greens and blues are quieting and frequently used in advertising material. Gray, white, black and gold frequently signify prestige whereas orange and yellow are vivid colours, red being used to catch focus. Where possible it really is recommended to avoid or use dark or bright colours with caution. You don't want the colour scheme to detract from the message of the banner. Additionally make sure there's some contrasting colours that will make your banner more effective. Another great trick especially if your banner will be used at a trade show or event will be to use lighting. This if used correctly can emphasise particular components of your stand like the banner and focus attention on your key messages. Contact us today to discuss your banner printing requirements.