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3 Common Misconceptions About Roller Banners

If you’ve been to some conventions or job fairs, or passed by some pop-up stalls, you’ve probably seen some roller banners. Roller banners are a common way to show information and graphics at these types of events. They’re also used to catch the attention of potential customers. If you’ve never used a roller banner before, then you might not think much of them. But getting one for your business can be great for marketing. Just don’t listen to those discouraging you from getting some...Continue Reading →

4 Reasons Foamex Is among the Best Printing Materials

[vc_row][vc_column][vc_column_text]Have you ever heard of Foamex? A type of plastic made out of expanded PVC, Foamex is typically used as a panel and offers plenty of benefits such as being lightweight, easy to print on, and water-resistant. If you are looking for one of the best panel materials out there for your printing needs, consider Foamex! Many businesses use it to decorate their interiors, while others use it for advertising their store, and if you share any similar needs, it is a materi...Continue Reading →

3 Key Benefits of Poster-Based Marketing for Businesses

Poster-based marketing has been around for a long time, especially when talking about advertising for businesses of different backgrounds. For a while, it even started as half-truths for promotional purposes, such as the case of the Fiji Mermaid in 1842 promoted by businessman and con-artist Phineas Taylor Barnum. The poster featured a mermaid attraction, which later turned out to be a monkey attached to a fish. Nowadays, advertising trickery won’t stand a chance, but posters still continue to...Continue Reading →

Gloss vs Matte Finish: Which One Is a Fit for My Poster?

Design and quality–these are two factors that should be primarily considered when choosing a poster. Your products and services can be promoted effectively by using a well-placed printed poster. It can also transform a corner into a powerful advertising space. Aside from that, posters can also be used to improve your home’s aesthetic appeal. However, some people fail to realise that it is crucial to consider which one should be best for their poster: a gloss or a matte finish? Indeed, you...Continue Reading →

4 Reasons Why Businesses Should Opt for Sticker Marketing

When you think about marketing, you may direct your attention to digital trends, like social media and video content. However, since many brands have already entered the market, it can become a massive turn off to your prospective customers when you simply follow what’s popular. Fortunately, you have the chance to be more strategic by considering sticker marketing. To find out more about its benefits and why you should consider investing in it, consider the following reasons:  Boosts exposur...Continue Reading →

The Ins, Outs, Do’s, and Don’ts of Postcard Marketing

Postcards are a classic way to reach out to your loved ones. Though it might seem old-fashioned, it is a surprising and unique gesture in the age of digital communication. There is allure in receiving something in the mail that a text message or Facebook post can’t give you, which presents an opportunity in advertising.  Print marketers have turned to postcards to advertise in unique ways. When done right, this can yield great results. Done wrong, and you may end up printing unnecessary pi...Continue Reading →

How Can You Use Cut Vinyl Stickers to Promote Your Brand?

Investing in the right advertising/marketing materials is important. Despite the rise of digital technology, physical marketing materials still play a crucial role in your success. One of the most effective marketing materials to consider is cut vinyl stickers. There are many vinyl decals and lettering that you can choose from today. But, where can you use cut vinyl stickers for your brand?  One of the best things about vinyl cut stickers is that they are very versatile. You can use it on va...Continue Reading →

What to Know About Postcard Marketing For Your Brand

Ever since modern technology provided various digital solutions to make people’s lives more convenient and more accessible, plenty of users started to depend on it for almost everything they do. The internet is readily available for individuals and business owners to take advantage of as they please, with marketing strategies like social media and online ads being present to change the game.  As it continues to innovate rapidly without any sign of stopping, traditional methods like postcar...Continue Reading →

Celebrating a Big Day? Here’s Why You Need Physical Invites

Today, people turn to social media for everything. From save the date announcements to photo albums of the day, you can document and follow an entire event online. Many people who throw parties use text blasts, e-vites, and private groups to coordinate with their guests.  Though this seems more accessible, it lacks the personal touch that physical invitations have. If you have a wedding, baby shower, or party coming up, you would want to have physical invitations. Here are only some of the r...Continue Reading →

5 Benefits of Using Roll Labels to Grow Your Business

When starting out in the industry, printing your own product labels makes sense for your budget. You can achieve this using basic home printers and sheet labels. But as your business grows, you have to keep up with your customers’ demand and expand your reach. Therefore, you need more high-quality labels.  The best choice would be to use roll labels, which are cost-effective tools to create custom labels in bulk. They even come in die-cut shapes and sizes for your convenient use. Here are ...Continue Reading →

3 Fun and Creative Ways to Use Glossy Stickers for Your Brand

In a saturated marketplace where brand design heavily influences the buying experience, package designs, labels, and other print collateral can do wonders for adding value to your bottom line.  Stickers, in particular, have always been associated with product labels and name badges, though businesses don’t realise the sticking power they can do to your marketing strategy. Stickers only need minimal investment, but they can engage your customers in ways that are casual, interactive, and las...Continue Reading →

8 Common Myths Debunked about Leaflet Printing in London

Prints are everywhere, be it in bars, homes or clubs, at events, on walls or shops.  The London printing industry has been around for centuries.  Despite digital marketing affecting this traditional channel's popularity, prints are still evolving and resulting in a huge ROI in advertising markets. Some say that print is dead today.  This is another myth and there are plenty more.  We have separated the fact from the fiction about leaflet printing and debunked a few of those myths. ...Continue Reading →

Postcard Marketing: Why Your Business Should Do It

[vc_row][vc_column][vc_column_text]As a business owner, you are always looking for creative ways to market your products or services. Sure, the past years have been all about digital marketing, and the benefits of social media and content writing are undeniable. But that’s not to say you can abandon traditional marketing strategies. For instance, postcards sent through direct mail have a certain charm that you wouldn’t be able to get digitally, and they’re an excellent way to advertise. ...Continue Reading →

Best Tips When You’re Designing a Label for a Product

[vc_row][vc_column][vc_column_text]One of the best ways for a product to catch the eye of a possible customer is through a well-designed label. Most notably, when you have a label for your product that's created strategically, it can also establish a strong brand statement. This plays a key role in the company or organisation’s efforts to establish a trustworthy brand identity. What makes the product label so important? No matter how useful your product is, that quality alone will not lead t...Continue Reading →

5 Benefits of Using Professional Printing Services

[vc_row][vc_column][vc_column_text]If your company is working with many printed files and documents, you want to ensure the finest quality possible. Having a regular office printer can miss the mark, which your brand can’t afford. Impressions are everything, and you want the material, whether it’s a small business card or a large-scale promotional poster, to wow clients.  A professional printing company can really make your marketing materials stand out and shine. If you’re not convinc...Continue Reading →

5 Key Factors to Consider for Your Custom Label Design

[vc_row][vc_column][vc_column_text]Labels are often designed and developed to promote a business and market its products or services for brand awareness and recognition. Whether roll, single, or sheet labels, they are an excellent way to convey your brand message to the public. However, to make them effective, you have to be highly critical of their design and printing. As much as possible, you must come up with a custom design that clearly reflects your brand and effectively resonates with your...Continue Reading →

5 Reasons Why You Should Always Bring a Business Card

Technology transformed the way businesses communicate. Many companies utilise email and other digital platforms for seamless collaboration and communication. But despite all the technological advancements, business cards remain relevant. Your business card can make or break your business. In fact, the Statistic Brain Research Institute’s data finds that 72 per cent of people form an opinion about a company based on the quality of its business card. Meanwhile, 39 per cent of the respondents ...Continue Reading →

3 Reasons Graphic Design Print Marketing is Not Dead in 2021

[vc_row][vc_column][vc_column_text]In an increasingly paperless world where video and new media reign supreme, brands from start-ups and fortune companies often wonder if there is still a place for print media in a digitally-oriented landscape.  However, print marketing proves to be a powerful tool that’s worth using among your wide marketing arsenal, especially when it comes to combating digital fatigue. It’s one of the most trusted forms of advertising to-date since tangible collateral...Continue Reading →

4 Ways Your Business Can Benefit from Sticker Marketing

[vc_row][vc_column][vc_column_text]Stickers are usually used for decorative purposes, but your business can also use them for marketing. They can be printed in a wide variety of sizes, shapes, and designs, so you can promote your products and services, increase your brand exposure, and reach your target audience. Best of all, using sticker marketing is cost-effective and unique! Despite the benefits of using stickers, many marketers and businesses fail to give enough attention to this strateg...Continue Reading →

All You Need to Know Before Acquiring Professional Printing Services

[vc_row][vc_column][vc_single_image image="8534" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]If you are planning to do your printing in-house, you might end up with shoddy work that won't only tarnish your business's image but will also burn a hole in your pocket.  The quality of your flyers, brochures and business cards needs to be top-notch if you want to have tremendous success. By hiring the best London printing company, all the design and pr...Continue Reading →

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