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Printpal London
4 Spectacular Colour Patterns for Christmas Promo Materials – What to Know
Christmas is a time of happiness that revolves around reunions, parties, and gift-giving. Because of this, you must reflect on this mood in your marketing collaterals. You'll lose the attention of your target customers if you launch your campaigns with dull materials. Instead, bring the Christmas spirit to your advertising items by using colour schemes that trend during this festive season. Keep on reading to find out more. 1. Traditional colours - red, cream, white Traditional colours are...Continue Reading →
3 Amazing Tips to Make your Business Stationery Stand Out – Our Guide
Most companies devote their resources to enhancing the aesthetics of their website. This strategy strengthens their online presence because potential leads spend more time surfing the Internet nowadays. However, developing professional-looking business stationery is a sound approach, even if your company uses email and online messaging for most of the correspondence. There's no substitute for personalised communication, and emails or quick online chats cannot give that. That's why couples sti...Continue Reading →
3 Essential Tips For Planning Out Your Business’ Christmas Prints – What to Know
With Christmas just around the corner, you may be pressed for time in creating your Christmas prints. However, if you haven’t started yet, there’s no need to panic because planning your print for Christmas can be done quickly with the right knowledge. With Christmas consistently establishing itself as the busiest time in the print industry, it is vital to start planning right away as the time is short Why you should fix up your business’s print idea for Christmas Aside from being abl...Continue Reading →
How to Craft Your Brochure Content for Better First Impressions – Our Guide
For centuries, brochures have functioned as the marketing front of every successful business, making it much easier to spread the word of its products and services far and wide. The brochure has astonishingly maintained its effectivity and significance over the years, adapting to the continuously shifting modern trends and demands as consumer preferences continue to shift. Brochures are a marketing and communication tool that allows your business to get any message across to your intended c...Continue Reading →
Our Guide on How to Effectively Use Business Cards – 2 Common Mistakes to Avoid
On an average day, millions of business cards around the world change hands, effectively creating new connections and forging new opportunities for success. With less time to waste, it’s now clear that business cards are the prime form of communication that prevents people from wasting their time on small talk while still providing the right information to know about the other person. What the modern business card symbolizes Nowadays, the modern business card has become a communicational...Continue Reading →
3 Questions to Ask When Choosing a Poster Paper to Print on – Our Guide
Poster printing is a form of art that has been around since the 1600s as a form of art called ukiyo-e during the Edo period in feudal Japan. Over the centuries, poster printing has transcended from Hokusai’s woodblock prints to modern forms of the art form, such as Shepard Fairey’s world-renowned “Hope” poster. Today, modern technology has made it much easier to create posters through the process of bringing designs from a computer screen to the printer. It is worth noting, however,...Continue Reading →
5 Tips on Designing Your Flyer to Increase Your ROI – Our Guide
Flyer printing is a great tool to advertise your brand out there where your target market can see it. However, you must design it in a way that can attract the attention of your target market and convert them into sales to increase your ROI. Many times, when a company owner has the opportunity to introduce the company’s products and services to the public, they miss out on the opportunity to do so by investing in a poorly designed flyer. Design is half the battle in gaining a better ROI. Wh...Continue Reading →
Our Guide on Designing an Effective Poster – 3 Principles to Use
Posters are essential marketing tools for all types of business. It takes both creativity and skill to put together clever wording and striking images to make a compelling layout. Aside from being promotional items, posters are also a form of art. What does it take for a simple group of words and pictures to become something that elicits an emotional response? In this article, we’ll discuss the individual elements that make a poster design go from good to great. Here are the three basic p...Continue Reading →
3 Reasons Why Traditional Print Marketing Exceeds Digital Marketing in Effectiveness
Traditional print marketing and digital marketing have their respective features that work well in various ways. The success of a marketing campaign, however, is often measured by the results. To ask which one is better depends on the amount of passion you poured into the campaign. That being said, print marketing cannot be better than digital marketing or vice versa. It depends on how much time and money you’ve invested in the campaign. Of course, each has its own merits that you can exp...Continue Reading →
4 Ways to Find out If Flyers & Posters Are Boosting Your ROI – Guide
Flyers and posters are practical advertising tools to advertise your brand to your potential clients. However, how do you determine the effectiveness of your advertising campaign? This is what many business people desire to find out. Are the posters and flyers distributed helping your ROI? It’s not always easy to calculate the returns of your marketing efforts. However, doing so is essential so that you can optimize your print campaigns, as well as gain valuable insights from these marketing t...Continue Reading →
5 Essential Qualities of a Professional Printing Company – What to Know
When you are searching for a professional printing company, there are several factors that are worth your consideration. It doesn’t matter as much if a printing company has the latest technology or if they have been in business for a long time. It is also about the consolidation of software, hardware, and service. With that, below are five factors to consider when selecting a professional printing company in London for your company's needs. 1. Efficiency When you research for ...Continue Reading →
How to Successfully Use Flyers to Promote Your Business – Our Guide
When it comes to traditional advertising, flyers are proven and tested marketing materials. They continue to thrive as forms of advertising amid the rise of social media, viral campaigns, and online marketing. Flyers are still being utilized by most companies for four reasons. First, many people continue to use flyers, and companies still heavily rely on them because of their relevancy. Second, producing these informational materials is affordable yet effective at informing the target market....Continue Reading →
Our Guide to the Different Types of Paper Weight & How to Measure Them
Paper has a vast array of weights, sizes, and textures. Different types of paper can be utilized for various purposes, such as for corporate events, marketing pursuits, or creative print projects. With this variety, it can be quite tricky to choose the right paper type for your specific purpose. In fact, you’ll have to select the right paperweight for your product when in the process of designing your print materials. That said, the quality of your chosen paper will become a reflection of...Continue Reading →
4 Common Poster Sizes You Should Know About – Poster Printing 101
When it comes to forms of advertising, the use of posters never gets outdated. Posters have many functions, whether they are used for event advertising, product marketing, or solely for decoration. Not only are they beautiful and appealing when appropriately designed, but they are also very cost-effective. If there’s one certain thing, it’s that posters are still very impactful to the target market in the world of advertising. Because of this, choosing the right poster size is imperativ...Continue Reading →
5 Reasons Why You Should Design a Creative Business Card
Though business cards are often considered as old school, they remain relevant up to this day. In the past, the best way to promote your brand and business was through billboards and business cards. Today, both traditional and digital marketing is used for advertising your company in various ways and means. Despite these innovations in business and brand marketing, business cards remain effective. Having a card with your name, business, and contact information allows you to connect with a v...Continue Reading →
3 Reasons Why Hiring a Professional Printing Company is Good for Business
Running a successful business is not only a matter of efficiency and effectivity, but it’s also a matter of defining the best possible solution for every single problem faced daily. However, it’s not always easy to recognize the optimal solution when facing a problem. Though there are new technologies that promise better outcomes, many businesses are used to the old habit of doing the procedures in-house when the more sensible solution is to hire a third-party expert. Sometimes, if a so...Continue Reading →
Our Guide to Choosing the Best Type of Cardstock for Your Business Cards
“Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark…” Taken directly from Marry Harron’s American Psycho, Patrick Bateman’s posted quote set the pace for how business cards are viewed today. They are status icons that say a lot more about the people that hand them out, making them the paper version of a Rolex that has just as many things going on in it. A matter of details As you climb up the ladder in a company or con...Continue Reading →
Top Tips to Help You Accurately Count Your Pages for Printing
There are many things that are put into printing a booklet, such as designing every single page and filling each with content. There are many things to get right as well, such as selecting the type of paper you want to use and what type of binding will hold the booklet together. However, there's one other aspect you have to get right, which is the page count of your booklet. To be more specific, you have to be sure of exactly how many pages are going to be in your booklet. The reason there ...Continue Reading →
3 Tips to Create Print Ads for Customer Conversion
With today's digital age, marketers strive to think of new digital marketing strategies to attract more people into purchasing their products. With the help of digital ads, marketers can be creative with it because of its versatile nature. They're cheap to make and can reach customers around the world. Printing ads, on the other hand, are limited in terms of versatility—no video content, sound, and more. They also require more money, as thousands have to be printed and distributed. Becaus...Continue Reading →
4 Print Ad Ideas to Help Small Businesses Grow – What to Know
For small businesses, print marketing allows its brand to reach a broader audience. It will allow their current customers to be aware of what they’re up to, while still attracting new customers to join. Imagine reading about a flagship headset online. You won't ever know what it will feel or sound like until you use it physically. The same can be applied with printed ads. The tangibility of the printed advertisement has a more profound effect on the readers. It moves them more to take act...Continue Reading →
