Colour psychology is a branch of psychology that studies the effect of colour on human behaviour. And, unsurprisingly enough, one of the most important applications of colour psychology is in marketing and advertising. Colour can be used to influence consumers’ emotions and perceptions of a product, and this can impact their purchasing decisions. For example, red is often used to stimulate appetite, so it is often used in food advertising. Blue is often used to promote calm and relaxation, so it is often used in products targeted at stressed or anxious consumers.
That being said, if you want to evoke the right emotions from your posters and the like, then you need to know what colours to work with! Today, let’s talk about the different colours and the emotions they can get out of your audience:
1. Red
Red is often associated with excitement, energy and passion. If you want your audience to feel invigorated and ready to take action, red is a great choice. Red can also be used to create a sense of urgency, so it’s perfect for time-sensitive messages.
2. Orange
Orange is often associated with happiness and creativity. If you want your audience to feel optimistic and motivated, orange is a great choice. Orange is also associated with summertime fun, so it’s perfect for any project with a lighthearted tone.
3. Yellow
Yellow is often associated with joy and happiness. If you want your audience to feel cheerful and positive, yellow is a great choice. Yellow can also be used to create a sense of excitement or to grab attention, similar to how red works.
4. Green
Green is often associated with nature and relaxation. If you want your audience to feel calm and serene, green is a great choice. It can represent growth, fertility, and new beginnings, making it perfect for springtime or environmental campaigns.
5. Blue
Blue is often associated with tranquillity and peace. If you want your audience to feel relaxed and at ease, blue is a great choice. Blue has been known to help people feel more calm and relaxed, making it the perfect colour for any project that requires a sense of serenity.
6. Purple
Purple is often associated with luxury, royalty, wealth, and the like. If you want your audience to imagine themselves being wealthy or feel like they’re treated like royalty, then purple is the way to go. Purple can also help evoke feelings of wonder and relaxation, magic and mystery.
Conclusion
As you can see, different colours are associated with different feelings, thoughts, and more, and when expertly used, they can be used to create specific feelings from your posters. For example, if you want to make a poster that grabs attention, using colours like red and yellow can help you do so. On the other hand, if you want your viewers to feel relaxed, blue and purple can do a great job! Just remember not to overdo it with the colours, as it can make your poster look cheap. Remember, less is more, and when it comes to colours, this is the case!
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