To this day, the business card is an essential part of the entrepreneur’s toolkit. It’s just one little piece of paper and yet it can be the clincher that dictates whether or not someone will do business with you.
The back of your card is just as important as the front, so you shouldn’t neglect it. Remember that the content and design elements you use will form an initial impression of you and your services. For this reason, you should capitalise on the extra space the back of your card gives you.
If you’re not sure how to go about it, these tips should help you.
Highlight Your Main Message
Since the front of your business card will usually have your basic information and a line about what you do, the back can delve more into your brand voice. Add a little tagline or more information that is relevant to them. This is also how you immediately let someone get a feel for how you communicate with your audience from the get-go.
Include Your Social Media Accounts
Unlike a website address which only gives a person access to basic information about your business, social media accounts give someone a direct line to you. You don’t have to actively follow or engage with someone on these accounts, but it does give them a way to directly get in touch with you if they feel inclined to do so.
It’s best if you highlight your most active platforms and design them in an eye-catching way. Doing so will help people to see your contact information immediately.
Incorporate a Promo into Your Card
People love a good deal and are less likely to throw your card into trash if it has an extra pull to give it value. For example, you could offer a special discount for anyone who signs up for your newsletter or allow them a special discount if they present the business card. This is an interesting way to make use of the back of your card and give it a dual purpose.
Consider Adding a QR Code
It is impressive and convenient at the same time to provide a QR code. It’s a great way for people to quickly access your website, social media pages, or other information about your business. You can even link it to a Google Maps result to easily indicate your place of work.
Don’t Go Overboard
Yes, you want to stand out. And yes, you want to be creative. However, you don’t want to suddenly go out and end up making a cluttered mess. This can turn an otherwise effective card into an eyesore that is eye-catching for all the wrong reasons. Keep in mind that recipients of your card should look back on it with a good feeling about working with you.
Conclusion
Now that you know about the different elements you can include, it’s time to design your business card so that it sets you apart from others. Think of the back of your business card as an extension of your brand. If you can make it stand out in a good way, you can potentially improve your lead generation and increase sales.
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