Our world today is rapidly going digital – pen and paper, face-to-face meetings, and even conference calls have all been largely replaced by a whole slew of incredible technologies, such as Skype and Google Docs. Without a doubt, all these have led to drastic shifts in the business landscapes; entire industries have been erected to serve our digital needs while hundreds of job roles have been rendered obsolete, replaced by robots and automation.
Additionally, the rise of the Digital Age has also allowed us to sustain ourselves, despite the onslaught of the COVID-19 global pandemic. As a deadly virus ravaged the globe, millions of workers found themselves soldiering on with their daily tasks and responsibilities – a feat made possible by technology and online platforms. Because of this, our economies have remained relatively alright amid months-long lockdowns and quarantine orders.
At first glance, this world may seem like a utopia. The ability to do practically everything from the comfort of your own couch and with a single swipe of the finger is the stuff of science fiction – a reality created by films and books from bygone days.
But even with these digital technologies and advancements at our fingertips, the value of the printed word – and image – remains.
Printed marketing collaterals may seem like relics from the past but these criminally underrated and oft-overlooked items provide a ton of value for businesses everywhere, regardless of their industry. The massive impact that they have on their recipients, their ability to raise awareness for brands that make use of them, and their easy availability are just some of the many advantages that businesses can expect from them.
With all these in mind, it’s safe to say that printed collaterals are here to stay, no matter how digital our world becomes.
Before you head down to the printing company closest to you, though, it’s important to familiarize yourself with the various services that they offer. This will allow you to determine which would be the most appropriate for your business, as well as for the goals that you want to accomplish.
With that, here are a few services that you can expect your downtown London printing company to offer you.
If your business will be attending an in-person event, such as a professional conference or a trade fair, then corporate brochures are the way to go. These nifty and cost-effective collaterals contain information about your company, as well as the products or services that you offer. To add to that, their size means that they can be easily handed to prospects, allowing you to immediately generate leads while simultaneously raising awareness for your brand.
Entrepreneurs planning to attend a networking event would do well have to have business cards in hand, especially if they’re looking to increase their client base. These marketing tools are often overlooked but they’re incredibly powerful, capable of making connections and forging relationships with individuals who might one day be your biggest customer. Additionally, they’re small and inexpensive, which means that you don’t have to allocate a huge budget just to make them.
Those looking to adjust or completely change their product packaging are undoubtedly shopping around for a printing company capable of printing their stickers and labels. These printed collaterals may come across as unassuming and not that significant; however, these are usually the very first things about your brand that potential customers encounter. This means that poorly-designed stickers and labels – those with unreadable fonts or a garish color scheme – would be an immediate turn-off.
The visual impact of a poster is second to none – capable of instantly grabbing the attention of even the most casual of passersby. They are evocative and compelling, especially if their copy includes a call to action that encourages viewers to avail of whatever product or service it is that you offer. To add to that, posters also provide constant exposure to a wide audience, especially if they are placed in high-traffic areas where they can be seen by plenty of people.
Companies who frequently sponsor events or partner with other organizations would do well to have a few roller banners handy. These are lightweight, portable, and eye-catching printed collaterals that instantly provide a ton of information about your brand, whether it be your social media pages or your product offerings. They are particularly useful at high-volume events, thanks to their large size and wow factor, both of which help your business stand out from the rest of the competition by creating an immediate yet powerful impact.
One of the best and most trustworthy printing services in London is Printpal London, a company that has been servicing the printing requirements of businesses across the city since 2007. Their wide range of services includes posters, leaflets, business cards, stationeries, and more, enabling them to meet every single one of your needs. For more information, reach out to Printpal London here.
