It is common knowledge that product packaging is one of the most significant aspects of product sales. But did you know how many individuals are affected by the look of a product? According to a 2018 survey, 7 out of 10 customers make purchasing decisions based on product packaging.
This implies that while the quality and benefits of your product are essential, the aesthetics of your packaging are just as crucial at this stage in the consumer journey. If done correctly, your product packaging may result in a significant increase in sales.
But how can you get the perfect product packaging? There is no one method to sell a product, but there’s one tool you can use to improve your product packaging fast and efficiently, regardless of your industry: personalised stickers.
You read that correctly—you can create incredible effects quickly with something as basic as stickers. You must now choose a reputable sticker printing firm and place an order for the appropriate stickers for your company. Continue reading to learn how to do this and what to avoid when putting stickers on your product packaging.
How Stickers Elevate Your Product Packaging
Packaging for products may be challenging, especially if you don’t have in-house product designers. Don’t stress; just stick to the essentials using stickers.
Stickers are inexpensive, especially when purchased in bulk. As a result, they’re a low-risk investment that pays off rapidly. Furthermore, they’re quick to implement, allowing you to complete the branding process in-house.
Now, this convenience typically entails a trade-off in terms of quality. This is not the case with stickers. Despite their minimal cost, they improve the aesthetic of your goods and provide value to your consumers’ travels.
Make Your Items Stand Out
You may select from various sticker vinyl types, including gold and silver, as well as shiny and fluorescent effects.
You can showcase your product’s characteristics while developing a stand-out package design without any design experience if you use the proper material.
Such materials are ideal for short-term promotions or the introduction of new products. Simply use an impact sticker to differentiate your restricted product line from the rest of your line and watch your sales rise.
Keeping Your Design Interesting
Even the most beautiful packaging becomes commonplace after a time and loses its impact on consumers and customers. Novelty is the key to adequate product packaging.
This is simple to achieve with personalised stickers because you don’t have to re-design your complete product package. Simply create a fresh design for your package stickers, place an order at your trusted sticker printer, and begin sticking them as soon as they come.
In this manner, you may continue to surprise your consumers while using the power of product packaging with little effort.
Valuable Information through Labels
Your sales message is delivered from the shelf by the label. Not only is the design crucial, but so is the label material you use; it must complement the package you select.
Ensure that the information on the front of the label does not take up important design space. The information and design on the front of your brand should only be used to market your goods.
If the nutritional information helps promote your product, put it on the front of the label; otherwise, put it on the back. The front of the brand should be appealing and provide information that will entice your target market to choose it above the competition.
Conclusion
If you are selling a physical product, product packaging is one of your most important sales drivers. Product packaging is not something you should skimp on. Stickers add a significant boost to your product packaging and sales.
Are you looking for sticker printing services in London? PrintPal London offers reliable and guaranteed high-quality printing solutions for all your printing needs. Get your custom quote today!
