Stickers have long been a part of print marketing, but they’re often overlooked. Businesses seem to have a preference for flyers, brochures, and posters without realizing that the sticky marketing tool can indeed help make a brand stick. Not only that, but they’re also an easy, cost-effective way to put your business’ name out there.
Depending on your bottom line, you can utilize the power of sticker marketing to increase your brand awareness. Here are some of the ways you can leverage stickers to fortify your brand’s identity:
Product Labels/Packaging
One of the easiest ways to make a mark (literally) is to label your products or spruce up your packaging with stickers. Since packaging has a massive impact on how customers perceive your brand, you can make a lasting impression on consumers by using a customized label that encapsulates what your business stands for. You have free reign on the shape, colour, design, all the way down to the placement. Just remember that whatever design you end up with, it has to be eye-catching enough for the customer to notice the sticker.
Special Memorabilia
You know how music fans buy shirts from concerts and wear them after to commemorate the event? You can also use stickers to promote a special occasion and distribute them to customers to serve as keepsakes. Whether it’s a company event or a massive campaign, the stickers can be a giveaway and be used to immortalize a milestone.
Sticker Swag
We see the presence of stickers everywhere. From personal items like laptops, water bottles, and skateboards to public surfaces like walls and lamp posts, there is almost an unlimited number of places your stickers can take your brand. Custom stickers can promote your brand imagery and increase your visibility as they can adhere virtually anywhere. You can reach an infinite audience that you otherwise can’t access with other forms of print marketing.
Call to Action
If you have gimmicks up your sleeves, you can use custom stickers to spread your agenda. Whether it’s a voucher code, promotional offer, or a limited-time-only discount, you can use stickers to enhance your call to action. You’ll be encouraging more customers to either visit your store or your website and avail of whatever it is you’re offering.
Information Sharing
Stickers are also a great form of information dissemination. If you want to inform the public about your business’ new contact details, location, or anything about a product, stickers are a great way to spread them. Rather than blowing money on flyers, you can save on overhead costs by printing labels in bulk.
In Conclusion
It’s easy to brush off stickers since they’re typically small in size, but their impact on a business can actually be powerful if you only you know how to utilize them. It’s no secret that word-of-mouth marketing is the best form of marketing, and stickers are an easy way to get your target audience — or anyone, really — to get talking. They’re cost-effective and allow for endless creativity, too. If you’re looking for print experts that can print stickers and labels for your business, get in touch if you’re looking for London printing.
