Roller Banner Printing and Design Processes; Top Tips

Roller banner printing is something which you'll frequently require if you are advertising on a large scale or are perhaps attending a trade show or event. If you visit any business exhibition you will see that banners appear in a range of sizes and formats with the ultimate aim to raise awareness of products or printing services and entice prospective customers to visit a stand to learn more about the business. Moreover, banners are one of the most versatile advertising tools available because they are extremely economical and work well wherever they're placed. Whether you've got a design in mind or you need something developing from scratch, there are a lot of top tips you can follow to make sure that your banner ad is successful and serves the purpose it was designed for. You have to contain a strong call to action to encourage potential clients to contact your business.

Just like with any marketing or promotional materials, your banner is a reflection of your company so it has to be of the highest quality. It is advisable to select an experienced printing company to take good care of the banner creation, including design if possible. If you are using your banner at a trade show or event, always ensure that it coordinates with your existing branding and the overall design of your display stand. Maintain consistency too with your existing company colours and fonts that will convey professionalism to your prospective customers. Most importantly, before you commit to an order for large format printing for a banner, make certain it is an appropriate size and format for the event or location where it will be displayed. Will your banner be most effective if printed vertically or horizontally? How will the banner be installed at its desired location and will you require any special banner holders to show your banner? These are all significant considerations to make.

Just like with any type of marketing signage the larger the banner the better the effect; but only if the design was approached correctly. Here at Printpal London, like many other banner printing companies offer a variety of standard sizes that will accommodate a number of spaces if you're attending an event or whether the banner is for general outdoor display. Certainly one of the most common mistakes many businesses make when printing their banner is making the layout over complicated. Think carefully about the content, layout and key messages you would like to convey to your target customers. Keep the design as clean and straightforward as possible. If you are unsure of how you can accomplish this, our expert team of design specialists will have the ability to make some suggestions and provide some ideas for large printing projects that is frequently required for roller banner printing.

Successful Banner and Poster Printing UK

    In terms of the layout of the banner follow these simple measures;

  • Include a bold headline which piques the interest of potential customers but keep it brief and to the point
  • Just use clear, sharp photography or corporate pictures
  • Add impact with concise, nicely written copy
  • Add a strong and persuasive call to action accompanied with your logo and business tag line
  • Make sure the fonts are ideal for printing on a banner, keep them bold and simple to read
  • Font sizes are critical on your banner ad and a specialist printing company such as ours will have the knowledge to guide about what fonts and typeface sizes will work nicely in your banner. Similar to projects for poster printing UK, ensure that the writing is not squashed together; leave a clear space between each line of text to enhance readability. Always use fonts such as Ariel rather than Times New Roman which is not easy to read particularly from any distance.

As with the fonts, colours are equally vital when determining the layout of your banner. Colour selections can convey particular moods so be certain you choose your colours carefully. Certain colours will denote particular emotions; greens and blues are calming and often used in marketing material. Grey, white, black and gold frequently signify prestige whereas orange and yellow are vivid colours, red being used to capture focus. Where possible it really is recommended to avoid or use dark or bright colours with caution. You don't want the colour scheme to detract from the message of the banner. Also make sure that there are some contrasting colours that will make your banner more effective. Another good trick particularly if your banner will be used at a trade show or event will be to use lighting. This if used correctly can emphasise particular elements of your stand such as the banner and focus attention on your key messages. Contact us today to discuss your roller banner printing requirements.