Your business card plays such an important role in the success of your business. This is because it acts as your brand ambassador. When it comes to its design, you really need to think it through. It’s more than just a piece of paper that contains necessary business information; it’s a powerful marketing tool to help potential clients, customers, and partners remember you and your brand.
Here are some things you need to know when it comes to business card design:
The Design
Your business card should contain either an image of you or your brand. When designing the card, think of it like web design—it must be clear and simple. People should find what they need immediately when they look at your business card.
As part of the design, there must be sufficient empty space where you or someone can jot down notes in.
The Details
Your business card should not be cluttered, so try to go easy on the details. Less is certainly more! It should include these details:
- Your name
- Brand name
- Your position/title
- Your contact details
- Your website
Other information can be added to the space provided on the card, but before adding something in, consider whether it is truly essential. Try to leave enough room for white space so that readers’ eyes aren’t too overwhelmed.
The Custom Features
You will find that there are many features you can add to your business card. However, having a plain background for your card is still the best. Make sure to avoid poor contrast between ink and paper colour, and always leave plenty of white space around the text.
The Size
The size of your business card is also essential. You don’t need to settle for the non-standard business card sizes if it will prevent you from fitting the card into a wallet conveniently. So, choose the best size for you and the type of people you interact with.
The Printing
When you have the design sorted out, how it’s printed is a vital step you need to think carefully about. There are a lot of printing services that offer business card templates you can choose from. On the other hand, they also offer custom designs if you want something more personalized.
Moreover, the quality of the card is crucial; hence, you need to work with an established printing company that only uses the best materials.
The design and how your business card is printed is very important. As mentioned, your business cards play a significant role in the effectiveness of your cards. That’s why you really need to pay attention to it and put time into its design.
Take Your Time Designing a Business Card
There’s no need to rush the design process of your business card. Remember—this type of card plays an important role in the success of your brand. If you want to make an impact, make sure to keep in mind these things when having a business card designed.
Another thing is that printing plays a major role here, which is why you need to choose a reliable business card printing company. Do your research!
PrintPal London offers reliable printing services in London. Get high-quality business cards for your brand today. Contact us!
